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It began on a dark and stormy night...

Which would have been great, except we were hauling stuff from car to campground, and we were on trip fourteen of twenty. So that wasn’t so great. What we needed was an all-terrain, tow-ready, one-size-carries-all cooler that would let us make it to the campground in a single trip. The moment we dried out, we got to building one.

That’s when we started RovR, a company dedicated to the idea of letting you carry more, so you can get to camping faster. Our mission is to bring you gear that helps you go from car to campground as quickly as possible.